How to choose a diamond shape
Choose the shape by how you want the stone to read on the hand: rounds are the most brilliant and classic, elongated shapes like oval, pear and marquise make the finger look longer and the stone look larger for its weight, and step cuts like emerald trade sparkle for clean, architectural flashes.
Browse rings by shapeRound: maximum sparkle
The round brilliant is cut to return the most light, and it is the only shape laboratories grade for cut. It suits every hand and every setting style.
Rounds typically cost more per carat than fancy shapes because more rough is lost in cutting.
Browse round ringsOval, pear and marquise: bigger looking per carat
Elongated shapes spread weight across a larger top surface, so a 1 ct oval looks visibly bigger than a 1 ct round. They also lengthen the look of the finger.
Ovals are the most popular elongated shape today; pears and marquises point along the finger for a more directional look.
Browse oval ringsCushion and radiant: soft corners, strong sparkle
Cushions have rounded corners and a pillow outline with a softer, chunkier sparkle. Radiants have trimmed corners and a crisper, more glittering light return.
Both hide colour well and suit vintage and modern settings alike.
Emerald and step cuts: clean and architectural
Step cuts have long, parallel facets that produce broad flashes instead of glitter. They show clarity honestly, so a higher clarity grade matters more here.
An emerald cut suits minimal, tailored settings and reads elegant rather than sparkly.
Browse emerald cut rings
